Day 3

LOGO

We know the importance of a good logo for every brand, for our logo we wanted to something that showeed the purpose of our enterprise and the essence of our beer. We decided to do a drawing that transmitted the sense of handmade, artisan and even though is might seem a bit anticuated, that is exactly what this beer is about. The artisan side of the beer industry have been gradually loosing, with the arrival of the industalization and the machines, the mass production and distribution of beers have become easier, but their quality has becomw worse too. We don't want the origins of this industry to be lost and we don't want real beers to be lost, so we might be anticuate but we also offer the best beer you will ever find. 

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